Full Job Description
Join Our Team as a Digital Content Strategist in Bullhead City, AZ!
About Zoetis
At Zoetis, we are pioneering innovations that benefit the health of animals and the well-being of those who care for them. With a robust portfolio of pharmaceutical products, vaccines, diagnostic products, and genetic tests, we are committed to improving the lives of animals through effective and innovative solutions. Our global reach provides us with a diverse perspective and an unrivaled opportunity to grow our impact in the market.
Position Overview
We are seeking a talented and motivated Digital Content Strategist to join our dynamic marketing team in Bullhead City, Arizona. This pivotal role will empower you to develop and implement cutting-edge digital content strategies that resonate with our target audiences. You will play a key role in enhancing our brand’s online presence and ensuring the effectiveness of our content across various digital platforms.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that align with Zoetis’ business goals and marketing objectives.
- Create, curate, and manage relevant content across multiple platforms, including websites, blogs, social media, and email newsletters.
- Conduct market research and audience analysis to inform content creation and optimization strategies.
- Collaborate with cross-functional teams, including product managers, graphic designers, and external stakeholders, to produce engaging marketing materials.
- Utilize analytics tools to track content performance, assess user engagement, and refine strategies based on data-driven insights.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital content marketing.
- Develop and maintain an editorial calendar to ensure timely delivery of content.
- Optimize content for search engines (SEO) to improve visibility and drive organic traffic.
- Manage the brand’s voice across social media platforms, enhancing community engagement and brand loyalty.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or similar roles.
- Strong understanding of SEO principles and experience using analytics tools such as Google Analytics, SEMrush, or similar platforms.
- Exceptional writing, editing, and proofreading skills with the ability to adapt the tone and style for various audiences.
- Proficiency in content management systems (CMS) and familiarity with HTML or CSS a plus.
- Excellent teamwork skills with a collaborative mindset, able to work cross-functionally.
- Detail-oriented with strong project management skills, able to handle multiple projects simultaneously.
Why Join Us?
At Zoetis, we believe in a culture of growth and innovation. As a member of our team, you will have the opportunity to:
- Work at a globally recognized leader in animal health that is making a real difference in the lives of animals, caretakers, and the agricultural community.
- Collaborate with industry experts and thought leaders to create meaningful and impactful content.
- Enjoy competitive salary and benefits packages, including health insurance, retirement plans, and paid time off.
- Participate in ongoing professional development and training programs.
- Be part of a supportive and inclusive workplace that fosters creativity and encourages new ideas.
Location Details
Bullhead City, Arizona, is not only known for its beautiful landscapes and outdoor recreational opportunities, but it also has a vibrant community that values innovation and growth. With its favorable climate, range of local amenities, and proximity to the Colorado River, Bullhead City offers an ideal setting for both personal and professional development.
How to Apply
If you are eager to take on the challenge of becoming our Digital Content Strategist and are excited about enhancing the digital presence of Zoetis, we encourage you to apply. Please submit a resume highlighting your relevant experience and a cover letter explaining why you are the perfect fit for this role. Join us in our mission to improve animal health and well-being!
Join Us and Make a Difference
We can’t wait for you to bring your unique talents and ideas to our team. Together, we can drive the future of animal health forward!